Category: GEO
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What is JSON-LD?
Search engines can read your content, but they can’t always understand it. Learn how JSON-LD acts as a translator for Google and AI models, boosting your visibility in both rich results and generative answers.
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SEO vs GEO: Why Your Brand Needs to Show Up in AI Answers
Gartner predicts a 25% drop in search volume by 2026. Discover the difference between SEO and GEO, and why your brand must optimize for AI answers to survive the zero-click era.
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What Is Generative Engine Optimization (GEO) and Why It Matters in 2025
Quick Definition: Generative Engine Optimization (GEO) is the practice of optimizing your content so that AI platforms like ChatGPT, Perplexity, and Google’s AI Overviews mention or cite your brand directly in their answers — not just link to your site. Why GEO Is the New SEO Traditional SEO is built around ranking higher on Google’s…
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SEO vs GEO: Why Your Brand Needs to Show Up in AI Answers, Not Just Google Results
Search isn’t dead — but it is evolving fast. In 2025, nearly half of all Google searches now show AI-generated summaries at the top of the results page. Tools like ChatGPT, Perplexity, and Gemini are becoming the go-to for how people find and consume information. For brands, this means that ranking #1 on Google is…